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I read a book a few years back called "The 80% Minority" which stated that in 2003 women controlled 80% of the consumer dollars in North America. Astounding isn't it. Women today are still the major consumers / purchasers of goods and services. We do most of the research when it comes to new purchases be it cars, houses, where to vacation. The list is endless. Surprised?
Did you know that women are pretty darn good at wine tasting! This is not a bias on my part. You will hear men in the industry say this too. It is honestly not meant in any way other than to let you know and encourage you not to be afraid by it all. It truly is fun and enjoyable.
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How about the Champagne region of France and Veuve Clicquot. Now this was one savvy business woman. She is also credited with creating a technique known as riddling. You can read more about the Widow Clicquot in my blog.
The Ontario Wineries Tour Guide Book lists 18 women who are winemakers. 18!! Natalie Spytkowsky from Rosewood Estates for one! You can read more about Natalie in my blog, Rosewood Estates.
At the top of this blog I mentioned my dream. I am currently working on an upcoming event of women winemakers and women in the industry! So ladies if you are interested and would like more information please email me at info@divineindulgence.ca. It's very exciting!!
And fellas, if you have a female in your life that you think would be interested please do let them know. Or better yet buy a ticket and surprise them with it!! I promise to have a show for you too because you need to know about these fabulous women!! Ladies first though.
$10.00 of the ticket cost will be donated to the Women for Women Organization, http://www.womenforwomen.org/. This organization helps women in war torn countries re-establish themselves. It provides them with education, vocational skills, income generation and micro loans financing etcetera. It's a fabulous organization. Please check out their website.
Spread the word!! It's going to be fun!!
Salud!
Jacqueline