Ladies Only---Sorry fellas, next time, I promise!

It has long been a dream of mine to put on an event about wine that would be for women, about women and produced by a woman, me. The reason being is that women tend to be far more intimidated by the world of wine. I really want to help you overcome this fear and to introduce you to a world that has brought so much fun and joy into my life. I often find that women shy away from ordering wine in a restaurant or in a mixed group environment for fear of looking silly. Ladies I am here to set you free from this moment on!

Did you know that women purchase more wine than men! Yes this is true! Women also are known for the word of mouth factor. We like to share our new and great finds with other people. Marketers know this about us and that is why the wine industry targets their selling towards women.

I read a book a few years back called "The 80% Minority" which stated that in 2003 women controlled 80% of the consumer dollars in North America. Astounding isn't it. Women today are still the major consumers / purchasers of goods and services. We do most of the research when it comes to new purchases be it cars, houses, where to vacation. The list is endless. Surprised?

Did you know that women are pretty darn good at wine tasting! This is not a bias on my part. You will hear men in the industry say this too. It is honestly not meant in any way other than to let you know and encourage you not to be afraid by it all. It truly is fun and enjoyable.

It was a woman by the name of Dr. Ann Noble of the University of California Davis who set out to describe the aromas of wine by compiling words /descriptors and organizing them into what is now famously known as "The Aroma Wheel". This wheel is an amazing tool when one is first learning about wines and spirits. It helps to teach us the vocabulary of wine and to increase our knowledge of wine aromas and descriptive terms. The more we practice at it the more our verbal descriptors and knowledge expands.


How about the Champagne region of France and Veuve Clicquot. Now this was one savvy business woman. She is also credited with creating a technique known as riddling. You can read more about the Widow Clicquot in my blog.



Their are so many very talented winemakers who happen to be women. It is my desire to showcase them and their talents to the world.

The Ontario Wineries Tour Guide Book lists 18 women who are winemakers. 18!! Natalie Spytkowsky from Rosewood Estates for one! You can read more about Natalie in my blog, Rosewood Estates.


At the top of this blog I mentioned my dream. I am currently working on an upcoming event of women winemakers and women in the industry! So ladies if you are interested and would like more information please email me at info@divineindulgence.ca. It's very exciting!!

And fellas, if you have a female in your life that you think would be interested please do let them know. Or better yet buy a ticket and surprise them with it!! I promise to have a show for you too because you need to know about these fabulous women!! Ladies first though.

$10.00 of the ticket cost will be donated to the Women for Women Organization, http://www.womenforwomen.org/. This organization helps women in war torn countries re-establish themselves. It provides them with education, vocational skills, income generation and micro loans financing etcetera. It's a fabulous organization. Please check out their website.

Spread the word!! It's going to be fun!!

Salud!
Jacqueline